Profit & Margin

    Stop guessing which channel, SKU, or discount actually makes money.

    We map contribution margin per SKU × channel × cohort — post-ads, post-returns, post-fulfilment — so every decision is backed by real numbers, not gut feel.

    Revenue up, cash flat

    Your Shopify dashboard says a record month. Meta says 4× ROAS. But the bank balance disagrees. Somewhere between ad spend, discounts, returns, and fulfilment, the margin is leaking — and no report you have shows you where.

    What you get

    • Contribution-margin model per SKU, channel, and cohort
    • Pricing and discount audit with expected € impact
    • Return-rate and fulfilment cost breakdown
    • Prioritised profit-fix list ranked by ROI
    • One founder strategy call to work the numbers together
    Typical engagement
    from €4,950

    One-time diagnostic, or rolled into a fractional-CFO retainer.

    Who it's for

    • €1M–€10M/year DTC on Shopify or headless
    • €30K+/month paid acquisition
    • You feel margin is worse than it should be — but can't prove it

    What changes

    You walk away knowing exactly which products, channels, and offers make money after everything — and which ones you should raise, kill, or renegotiate. Most engagements identify 5–15% net margin sitting on the table.

    Partner tooling

    The stack we implement on

    We're an implementation partner for the platforms below. You own the licence, we build the setup — so the work keeps running whether or not we're still in the room.

    Klar (GetKlar)

    Ecommerce profit analytics

    Real-time profit and contribution-margin analytics for DTC brands — Shopify, ad platforms, shipping and COGS pulled into one P&L view instead of five conflicting dashboards.

    Some partner links on this page are affiliate links: if you sign up through them, Efectivum may earn a commission at no extra cost to you. We only list tools we actually implement for clients, and a commission never changes what we recommend.

    Not sure where to start?

    The 90-Day Profit Recovery

    Our flagship engagement: a full P&L diagnostic, a live profit dashboard, and a 90-day playbook. €4,950, delivered in 14 days.

    See the full offer