Efectivum — Clarity That Creates Profit
Efectivum is a profit-first ecommerce consultancy. We help €1–10M
DTC brands see and fix what's bleeding margin — turning data chaos
into predictable profit. 20+ years of ecommerce experience across
Shopify, Klaviyo, Meta Ads, Google Ads, and ERP integrations.
What we do
Most €1–10M ecommerce brands are flying blind. They don't know
which SKUs lose money, which channels drive real profit, or why
costs keep rising. We bring profit clarity — so founders finally
see, understand, and act on what moves the bottom line.
- Profit & margin optimization — contribution-margin analysis, pricing strategy, SKU-level profitability.
- Conversion rate optimization — data-driven CRO and funnel engineering.
- Marketing automation — lifecycle, retention, and LTV systems in Klaviyo and similar.
- AI automation — predictive analytics, automated marketing, customer intelligence.
- Analytics & attribution — real-time profit dashboards, multi-touch attribution.
- Data & ERP integration — unified data across sales, inventory, and finance systems.
- Growth automation — automated customer journeys that drive retention and upsells.
- Custom ecommerce development — high-performance, conversion-optimized builds.
Who it's for
Founders and operators of €1–10M DTC ecommerce brands in the EU
and Nordics, typically running Shopify with Klaviyo, Meta Ads, and
Google Ads — who are scaling revenue but watching profit shrink.
How we work
We start with data clarity, then fix what actually impacts net
margin — not vanity metrics. Unlike traditional growth agencies
that chase top-line revenue, Efectivum protects profit.
Founder
Ardi Kristovald
— Ecommerce Profit Architect with 20+ years of operating and
consulting experience across DTC and marketplace brands.