Lifecycle & Retention

    Grow LTV without touching ad spend.

    Automated email, SMS, and retention flows built on cohort data — welcome, abandonment, winback, VIP, and post-purchase — that quietly compound revenue every month.

    Retention is a spreadsheet, not a system

    You send campaigns when someone remembers to send them. Your flows were set up two years ago and no-one has touched them since. Repeat rate is a mystery. Meanwhile, 20–40% of your revenue is sitting in retention you're not capturing.

    What you get

    • Full lifecycle audit — flows, campaigns, segmentation, list health
    • Rebuilt core flows: welcome, browse, cart, checkout, post-purchase, winback
    • Cohort-based segmentation and VIP tiers
    • Weekly campaign calendar and creative direction
    • Monthly performance review with revenue attribution
    Typical engagement
    from €2,800/month

    Retainer with defined send cadence and flow ownership.

    Who it's for

    • Repeat-purchase category (beauty, food, wellness, consumables)
    • 10K+ list on Klaviyo/Postscript or similar
    • Willing to send more than one email a month

    What changes

    Flow revenue as a share of email revenue climbs from 20–30% to 45–60%. Repeat rate lifts. Ad dependency drops.

    Partner tooling

    The stack we implement on

    We're an implementation partner for the platforms below. You own the licence, we build the setup — so the work keeps running whether or not we're still in the room.

    ConvertFlow

    Funnel & personalisation builder

    A funnel builder for ecommerce: quizzes, offers, landing pages, pop-ups and personalised on-site CTAs — built and A/B tested without shipping a theme change for every test.

    Not sure where to start?

    The 90-Day Profit Recovery

    Our flagship engagement: a full P&L diagnostic, a live profit dashboard, and a 90-day playbook. €4,950, delivered in 14 days.

    See the full offer