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    Technology partners

    The platforms we build on

    We don't sell software. We're an implementation partner for a short list of tools we trust with client P&Ls — you own the licence, we build the setup, and the work keeps running without us.

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    Klar (GetKlar)

    Ecommerce profit analytics

    Affiliate partner

    Real-time profit and contribution-margin analytics for DTC brands — Shopify, ad platforms, shipping and COGS pulled into one P&L view instead of five conflicting dashboards.

    How we use it

    Klar is our default reporting layer when a brand needs daily contribution margin per SKU, channel and campaign without us building a warehouse from scratch. We model the cost inputs, wire the sources, and hand over a dashboard your team actually opens on Monday morning.

    What we implement

    • COGS, shipping, payment fee and return-rate modelling so margin is true, not blended
    • Contribution margin by SKU, channel, campaign and cohort
    • Blended vs. post-return, post-fulfilment ROAS side by side
    • Daily profit alerts routed to the people who can act on them
    Try KlarProfit & margin optimisationAnalytics & profit intelligenceData & ERP sync

    ConvertFlow

    Funnel & personalisation builder

    A funnel builder for ecommerce: quizzes, offers, landing pages, pop-ups and personalised on-site CTAs — built and A/B tested without shipping a theme change for every test.

    How we use it

    ConvertFlow is how we ship CRO experiments at the pace a test programme needs. Product finders, segmented offers, cart-value nudges and lifecycle capture go live in days, and losing variants get retired just as fast.

    What we implement

    • Product-finder and recommendation quizzes that segment on intent
    • Segmented offers by traffic source, cart value and returning-customer status
    • AOV builders: thresholds, bundles and post-add-to-cart upsells
    • Structured A/B tests with results read against margin, not just conversion rate
    Visit ConvertFlowStart 30-day Pro trialCRO & funnelsLifecycle & growth automation

    Some partner links on this page are affiliate links: if you sign up through them, Efectivum may earn a commission at no extra cost to you. We only list tools we actually implement for clients, and a commission never changes what we recommend.

    The wider stack we operate

    Beyond the two platforms above, these are the 34 tools we configure, connect and run inside engagements. Licences stay in your name, and where a different tool fits your situation better we say so.

    Data & measurement

    One order-level grain that every number downstream is built on.

    • KlarpartnerReal-time profit and contribution margin
    • GA4Sessions, funnels and event tracking
    • Google Tag ManagerTagging, consent and server-side events
    • Looker StudioReporting views for the weekly rhythm
    • BigQueryWarehouse for joined order-level data
    • SupabaseApp database, auth and edge logic
    • Google SheetsCost inputs and manual overrides
    • Profit dashboardwe buildMargin model on top of your sources

    Automation & AI

    The routine work that runs daily inside your rules.

    • Make.comWorkflow automation across the stack
    • n8nSelf-hosted automation for sensitive flows
    • ZapierLightweight connectors where it fits
    • OpenAI / ClaudeLLM agents for content, ops and triage
    • AirtableOperational tables and internal tooling
    • Process robotswe buildScheduled agents, logged, with a kill switch

    Operations & production

    Landed cost, stock and production reality feeding the margin model.

    • OdooERP, purchasing and accounting flows
    • KatanaManufacturing and production planning
    • MRPeasySmall-batch manufacturing and MRP
    • 3PL & carriersShipping, pick-pack and returns cost
    • Document flowsInvoices, POs and approvals automated
    • Production dashboardwe buildThroughput and cost per run

    Conversion & lifecycle

    Testing and retention judged on margin, not open rates.

    • ConvertFlowpartnerQuizzes, offers and on-site personalisation
    • KlaviyoEmail and SMS flows, segmentation
    • A/B testingStructured experiments with a decision log
    • Meta & Google AdsSpend read against true contribution margin
    • Leak mapwe buildPrioritised backlog of margin leaks

    Payments & build

    Fees reconciled, and the custom pieces when no tool fits.

    • StripePayments, fees and subscription revenue
    • QuickBooks / accountingReconciled revenue and cost of sales
    • LovableInternal apps and client-facing tools
    • React & TypeScriptCustom frontends and dashboards
    • Framer / WebflowMarketing sites and landing pages

    Ecommerce platforms

    Where the order line — the atom of the whole model — is created.

    • Shopify / PlusPrimary platform we build and audit on
    • WooCommerceWordPress stores and custom checkouts
    • CS-CartMulti-vendor and marketplace setups
    • Headless storefrontsCustom frontends on a commerce API

    Tooling is the easy part

    A dashboard nobody trusts and a funnel nobody tests both cost money. If you want the numbers to be right and the tests to run, start with the diagnostic — it takes five minutes and tells you where the margin is going.

    Start the free diagnosticBook a Profit Call