Technology partners

    The platforms we build on

    We don't sell software. We're an implementation partner for a short list of tools we trust with client P&Ls — you own the licence, we build the setup, and the work keeps running without us.

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    Klar (GetKlar)

    Ecommerce profit analytics

    Affiliate partner

    Real-time profit and contribution-margin analytics for DTC brands — Shopify, ad platforms, shipping and COGS pulled into one P&L view instead of five conflicting dashboards.

    How we use it

    Klar is our default reporting layer when a brand needs daily contribution margin per SKU, channel and campaign without us building a warehouse from scratch. We model the cost inputs, wire the sources, and hand over a dashboard your team actually opens on Monday morning.

    What we implement

    • COGS, shipping, payment fee and return-rate modelling so margin is true, not blended
    • Contribution margin by SKU, channel, campaign and cohort
    • Blended vs. post-return, post-fulfilment ROAS side by side
    • Daily profit alerts routed to the people who can act on them

    ConvertFlow

    Funnel & personalisation builder

    A funnel builder for ecommerce: quizzes, offers, landing pages, pop-ups and personalised on-site CTAs — built and A/B tested without shipping a theme change for every test.

    How we use it

    ConvertFlow is how we ship CRO experiments at the pace a test programme needs. Product finders, segmented offers, cart-value nudges and lifecycle capture go live in days, and losing variants get retired just as fast.

    What we implement

    • Product-finder and recommendation quizzes that segment on intent
    • Segmented offers by traffic source, cart value and returning-customer status
    • AOV builders: thresholds, bundles and post-add-to-cart upsells
    • Structured A/B tests with results read against margin, not just conversion rate

    Some partner links on this page are affiliate links: if you sign up through them, Efectivum may earn a commission at no extra cost to you. We only list tools we actually implement for clients, and a commission never changes what we recommend.

    Tooling is the easy part

    A dashboard nobody trusts and a funnel nobody tests both cost money. If you want the numbers to be right and the tests to run, start with the diagnostic — it takes five minutes and tells you where the margin is going.