Ecommerce growth, engineered for profit.
We help €1M–€10M Shopify brands grow — with data, automation, and CRO that actually move net margin, not just revenue.
Strategy, dashboards, funnel optimisation, AI automation, and development — under one roof, run by operators with 20+ years in ecommerce.
Or explore the free profit calculator and the 90-Day Profit Recovery.
Daily Overview
Net Revenue
Marketing Costs
MER
Net Orders
CM3
aMER
New Customers
NC
CAC
We have worked with
Sound familiar?
The real problem isn't growth. It's growth without a clear profit signal.
Most €1M–€10M ecommerce brands are not short on ideas. They are short on clarity. Here is what founders tell us every week.
"I can see revenue going up in Shopify, but my bank balance isn't moving with it. I don't know where the money is actually leaking."
"My ad dashboards look healthy, but when I add COGS, shipping, returns, and agency fees, I'm not sure if the campaign is actually profitable."
"I have a team of generalists running campaigns, but I don't have a growth operator who can look at the full funnel and tell me what to fix next."
"Every tool promises automation, but nothing is connected. My data lives in ten tabs and every decision still starts with a gut feeling."
If you can relate to two or more of these, you don't need more tactics. You need a clear view of what is actually driving profit — and a partner who can fix the leaks.
What we do
A full-stack ecommerce growth team — strategy, systems, and execution. Pick the service you need, or start with a diagnostic and we'll tell you where the biggest lift is.
Profit & Margin Optimisation
Find where your P&L leaks — SKUs, channels, discounts, returns — and fix it.
Learn moreCRO & Funnel Engineering
More revenue from the traffic you already have. Testing, funnels, landing pages.
Learn moreLifecycle & Growth Automation
Email, SMS, and retention flows that lift LTV without touching ad spend.
Learn moreAI & Automation Systems
Forecasting, inventory, and operations automations that cut cost per order.
Learn moreAnalytics & Dashboards
A single dashboard for real profit — Shopify, ads, fulfilment, returns.
Learn moreWeb & App Development
Shopify, headless, and custom builds tuned for speed and conversion.
Learn moreProfit & Margin
Know exactly where the money is made and lost — per SKU, channel, and cohort — with the reporting to keep it visible.
Most brands know their revenue and almost none know their true contribution margin. We rebuild the numbers from the ground up — cost of goods, shipping, returns, discounts, fees and ad spend — so every decision is made on profit, not top line.
Growth & Conversion
Turn existing traffic and existing customers into more margin, without raising the ad budget first.
Your traffic is already paid for. We run research-led testing on the funnel and build lifecycle journeys that raise average order value and repeat rate, so the same visitors and customers produce more margin.
Systems & Automation
Build the operating layer: AI agents, integrations, and custom builds that remove manual work from daily trading.
The operating layer behind daily trading: AI agents, integrations, dashboards and custom builds that clear the manual work — feed fixes, catalogue updates, reporting — inside your rules, with audit logs and a kill switch.
How we work
Profit work is not a one-off audit. It is a repeatable system — the data infrastructure underneath it, AI doing the repetitive part, and an operating rhythm that survives after the engagement ends. Here is how each layer works.
Profit Engineering
You already own a store, an ad stack, an ERP and half a dozen apps. The question is whether they talk to each other well enough to tell you what a single order actually earns. Profit engineering is the connective tissue between store, ads, stock, finance and reporting.
Talk through your stackShopify, ad platforms, ERP/warehouse, payment and shipping fees joined into one model instead of six dashboards that disagree.
Every report is built on margin after COGS, fees, shipping, returns and ad spend — not on gross revenue or platform ROAS.
Most brands run a fraction of what their analytics and lifecycle tools can do. We configure what exists before proposing anything new.
Feeds, catalogue syncs, stock and pricing updates handled by automation, so trading decisions are not blocked on manual exports.
AI-augmented delivery
AI is not a service line here — it is how the work gets done faster. Each discipline has a playbook of what we already run and what we are testing. Everything runs inside your rules, with logs and a kill switch.
See the agent catalogue- Our own Growth Diagnostic scoring model for the first pass on where margin is leaking
- LLM-assisted opportunity sizing from your own margin data (Gemini, GPT, Claude)
- Backlog scoring in Airtable / Notion with margin impact vs effort
- Prototyping offers and landing pages in Lovable before committing dev time
- Competitor and pricing change monitoring with scheduled agents
The Profit Operating System
The deliverable is never a slide deck. It is a running system: one place where the profit numbers live, a prioritised backlog tied to margin, and automations that keep it current after we hand over.
Start with a free growth diagnosticWeekly trading rhythm, decision log and a prioritised backlog scored on margin impact and effort.
We adapt to the platforms you already run rather than migrating you onto ours.
Reporting, alerts and routine updates run on schedules and agents, so the system does not decay when the project ends.
Documentation, dashboards and workflows are yours — including the ability to switch every agent off.
AI does not replace the people doing the work here — it removes the repetitive part so the thinking happens faster. Every automation is documented, logged, and switchable off by you.
How your integrations become one profit system
Pick a source you already run. The map highlights what it contributes, the layers it moves through, and what it powers inside the Profit Operating System.
- Orders, refunds and returns
- Product and variant catalogue
- Discounts and gift cards
The order line is the atom of the whole model — everything else attaches to it.
Make.com and n8n workflows move data, fix feed errors and keep catalogue, stock and pricing in sync.
BigQuery, Supabase and Sheets models join every source on one order-level grain.
Contribution margin after COGS, fees, shipping, returns and ad spend — per SKU, channel and cohort.
Klar and Looker Studio views the team actually opens on a Monday.
Every opportunity scored on margin impact vs effort, with a decision log.
Scheduled checks and routine updates, logged, with a kill switch on each one.
Weekly margin summaries and exception alerts pushed to email and Slack.
The 90-Day Profit Recovery
We find 3× your investment in hidden profit inside your ecommerce P&L — in 14 days, or you don't pay.
What you get
- Profit Leak Map — a forensic one-page diagnostic of your P&L in 14 days
- Live Profit Dashboard — Shopify, Meta, Google, Klaviyo, bank — yours to keep
- 90-Day Margin Recovery Playbook — prioritised fixes with € impact per fix
- 2× founder strategy calls + 90-day Slack access
30-min intro. No pitch deck.
See the full offerProof: Clarity Creates Profit
Real businesses, real profit improvements through data clarity and strategic execution.
Transformed pricing strategy and automated inventory management for a premium fashion brand.
Key Results:
- Increased contribution margins by 47%
- Reduced inventory waste by 35%
- Automated 80% of pricing decisions
Built comprehensive lifecycle automation and subscription optimization system.
Key Results:
- 180% increase in customer lifetime value
- 65% improvement in retention rates
- Automated 90% of customer journey
Integrated ERP systems with marketing automation and built custom analytics platform.
Key Results:
- 220% revenue growth in 6 months
- Real-time profit tracking across channels
- Automated inventory forecasting
Ready to Join These Success Stories?
Book a free profit strategy call and discover how we can architect similar results for your business.
Our 3-Step Profit Clarity System
From data chaos to profit clarity in three strategic phases.
See the Truth
Data Integration + Profit Diagnosis
Connect your Shopify, Ads, and Ops data into our clarity engine (WiseMargin). We surface exactly where you're losing profit — ad waste, underpriced SKUs, hidden fees.
💡 Typical findings: €50k-€200k in missed revenue opportunities
Fix the Leaks
Strategic Optimization
Our profit team (Efectivum) optimizes what matters: Conversion rate (CRO), Repeat purchase rate (Lifecycle), and Automation & infrastructure.
💡 Average margin improvement: 30% in first 90 days
Scale Profitably
Sustainable Growth Systems
Once the leaks are sealed, we build automation and data systems to help you scale without margin erosion.
💡 Clients scale 2-3x while maintaining or improving margins
Ready to See Where You're Losing Money?
Start with a free 30-minute profit clarity audit. No pitch, just insights.
Frequently asked
Straight answers, no fluff.
Two ways to start. Both take less than five minutes.
You're either curious enough to spend 5 minutes on the free diagnostic — or convinced enough to skip the queue and book the recovery.
Profit Diagnostic
A 5-minute self-assessment. Instant scorecard on the 5 profit pillars in your business. No call. No pitch. No email required to see your result.
90-Day Profit Recovery
We find 3× your investment in recoverable profit inside 14 days — or you get every euro back and keep the dashboard, the map, and the playbook.